American Visionary #Art #Museum – THE ART OF STORYTELLING: Lies, Enchantment, Humor http://ow.ly/nUUnn
Judith Clurman, Emmy and Grammy-Nominated Conductor
“Becoming a musician is a life-long process” says Emmy and Grammy-nominated conductor, vocal educator and choral specialist, Judith Clurman. Ms. Clurman has conducted symphonies, ballets and choral ensembles worldwide, She has premiered over fifty works by America’s most revered composers. She is the former Director of Choral Activities at and has been a guest teacher and conductor at Harvard University and Cambridge University in the UK. She created and for nine years served as Artistic Director of the Lincoln Center Tree Lighting, where she collaborated with leading artists of popular, jazz, and classical music. She also served as the Associate Music Director for Season 39 of Sesame Street.
Ms. Clurman is currently the Music Director and Conductor of Essential Voices USA (EVUSA) that promotes the love of music and the art of ensemble singing. The group mixes professional and auditioned volunteer singers. Under her direction, they have performed on National Public Radio, at the Rockefeller Center Tree Lighting ceremony, and as part of the New York Pops series at Carnegie Hall, Clurman conducted select students in a performance at the National Cathedral in Washington, D.C. EVUSA’s most recent recording, Celebrating The American Spirit, features guest Broadway starts Kelli O’Hara and Ron Raines. This CD is a perfect example of Clurman’s eclectic approach to music. Ms. Clurman is known for building bridges and putting together unique collaborations in music.
Clurman is also tuned in to recent changes in the music industry. She says, “People learn a lot from what they can find online, so we need to be imaginative and listen to our audiences. Musicians – all performers – are faced with a whole new set of challenges in what Clurman refers to as a ‘YouTube world.’ If we the want the public to come hear and experience live music in concert halls we must teach them how to distinguish levels of quality. Remember that an mp3 is not the same as a finely engineered recording and live music is not perfect and edited!”
Ms. Clurman points out, “Arts education in this country is increasingly at risk. In the past, learning music in schools taught socialization and community building as well as introducing students to how to sing in choruses and/or play in bands and orchestras. Young people were not scared to have fun together and experience all different types of music. Learning music also taught children discipline and fine study habits. They even learned about healthy competition with their fellow students. “
“To pursue a career in music requires discipline, as I found when I was a young child and then as a student at The Julliard School. You cannot become an artist over night. You must realize that you are going to have ups and downs and face many challenges. You need to learn about your own strengths and weaknesses. You need to learn how to use your imagination. You must be willing to take chances, take risks, and not copy someone else’s performance that you hear on a recording. You must learn how to be you.”
“In the ideal world, a young artist would find a mentor who would support them emotionally and teach them. They must learn that success will take time. They must learn that they cannot be afraid of failure. They must learn that success is about being true to yourself. They must learn that they need to find their own special passions!”
Judith Clurman’s devotion to supporting American music, to uniting and nurturing seasoned and young professionals in her ensembles, to championing young composers, and to creating imaginative programming have made her an inspirational and greatly admired figure in the international music community. Her current and former students can be found in major opera companies, musical theater productions, and conducting positions worldwide.
Throughout my career I have enjoyed hosting many events, from arranging small art parties in my apartment to staging large multi-media galas attended by celebrities, government officials, representatives from embassies, and members of the art and entertainment press. Some of these events were even televised and broadcast on radio.
As much fun as I had producing them, I enjoy sharing the tips and tricks that made them successful. With imagination you can create memorable events on a small budget. For this article I selected a few ideas from “How to Create Successful Art Events”, one of the documents in my “Artist Success Package”.
1. Pay Attention to the Details
Begin the process by preparing a comprehensive “to do” list with deadlines. Develop a detailed budget. Create your invitations with flair and provide detailed information including directions to the venue. Make sure the venue is clean, has superb lighting, good acoustics and safe traffic flow. Provide ample seating for guests who may be disabled.
2. Use Imaginative Themes to Ignite Interest
When setting the date for your event, don’t ignore the importance of selecting the right theme that is appropriate for that particular time of year. Consider traditional as well as non-traditional celebrations, for example: January is the month of new beginnings and resolutions. But, did you know that January 31st is “Inspire Your Heart with Art Day”?
3. Create the “Wow” Factor
Select superior art and display it with the utmost care. Create a “Red Carpet” atmosphere that will arouse excitement about what’s inside. A few suggestions: Literally roll out a red carpet, display large movie style exhibition posters on easels, have several wannabe “paparazzi” taking photos of guests… you get the idea!
4. Attain Sponsorship
Stretch your budget by approaching the public relations departments of small businesses or large corporations and request “out of pocket” expenses. To reciprocate, give them name recognition on your invitations, promotional materials and at the event. Many food and beverage distributors and even local restaurants are willing to donate their goods in exchange for product visibility.
5. Recruit Volunteers
I recommend you hire the best professionals you can afford. But, you can also reach out to your friends, relatives, college interns, and retirees to help with the organizational details, promotion and art sales. Offer them a commission and pay for their travel expenses. Show your appreciation by inviting them to a pre-event private showing or dinner. Acknowledge them publicly in print and in your verbal announcement at the event.
6. Give Every Guest A Take Away Gift
Every guest should leave with something tangible to remember you. A colorful and informative printed brochure or catalogue is a nice gesture when handed out by a friendly welcoming committee. However, don’t stop there: Add special items to their gift bags such as small, signed prints of your art or magnets, calendars, t-shirts or tote bags with your art or logo reproduced on them.
7. “Piggyback” Major Organizations’ Events or Major Celebrations
Use the art of “piggybacking” and ride on the coat tails of major events held around the same time as yours. My best events were orchestrated as team efforts. Choose organizations that share your values and mission. Offer to collaborate with them and help them promote their event. Catch the wave of publicity that their programs will generate. When you join forces with like-minded folks and organizations you’ll both reap many benefits.
8. Don’t Blend into the Background
Most artists shy away from the lights of cameras and attention of public displays. But, as the exhibiting artist, the star of the event, or the special host, this is not the time to be a wall flower. Wear a genuine smile and an outfit that will attract people to you like a magnet. One smart artist I know wears a purple dress to match her signature purple paintings.
9. Offer A Free Raffle to Grow Your Mailing List
It may be difficult to get everyone to sign your guest book so encourage them to insert their business cards or clearly write their name and contact information on a raffle card. Entice them by giving away valuable prizes that are worth their while.
10. Use Free and Low Cost Advertising and Promotion
Announce your event in online forums and social media sites including setting up an events page on www.facebook.com. Utilize Free event listings in newspapers. Post fliers in the vicinity of the event. Use online press release services http://service.prweb.com. Broadcast yourself on You Tube http://www.youtube.com/. Announce your event on Meet Up http://www.meetup.com
Renee Phillips is an author, art marketing advisor and Curator-Director of Manhattan Arts International. Visit her blogs: The Artrepreneur Coach and The Healing Power of Art. Learn more about her art marketing services at http://www.manhattanarts.com/ReneePhillips/consult.htm.
World-Renowned Solo Harpist
In pursuing a career as a musician, the common thread – both now and twenty years ago – is the need to sustain high quality in as many areas of your field as you can. Of course, the most important thing is always what you bring to the table artistically – and while luck may be on your side, you can’t depend on it. That is why you need to be educated in a variety of ways about the business that supports your work. No longer can an artist afford be remote and detached from all but their art.
It’s important to understand your particular audience and the market you serve. You should know how to read a contract and write a proposal. You also need to know how to present yourself and your work in a way that will resonate with both your colleagues and your audience. Know that you can’t afford to be complacent, even when you reach the level where you have arts managers and support systems in place.
I believe you should be in a position to know how you want to brand yourself, rather than having it done by someone who is an expert in marketing, but doesn’t know what you’re trying to do with your art, who you want to be, or what you’re looking to create. If you leave it to others, you can get into trouble and find yourself promoting a version of yourself and your art that isn’t really you.
Artistry tends to be an evolution and it’s a long process. I tell my students that if they continue to evolve as they should, they will be very different artists at age forty than they are when they graduate from conservatory. The real education begins when school ends, I have found. The bottom line is that you can only be true to yourself at any given moment, but do recognize that your vision is going to change over time. No real artist decides who they are in their youth and stays that way for the duration of their career. That’s why it’s important for you to be in the driver’s seat and to know how you want to present yourself and your music. You have to think about how your music will make the leap from your studio to the eyes and ears of others and how you can be actively involved in that process.
There’s a difference between knowing your audience and pandering to it. On one hand, you can’t ever take your audience for granted and you must respect them, even when they may not know where you’re headed. But at the same time, it’s up to you to take them on your journey – and if they trust you, they’ll go along for the ride. Ears and eyes move in new directions slowly, but they do move, and it’s an artist’s responsibility to persuade them to stretch and evolve.
With regard to marketing, there are so many effective things you can do, and the Internet is at the heart of most of it these days.I don’t think email blasts are that effective, but I do have a website, which serves me very well, though it does have to be updated regularly. With social media, I feel there is a certain disconnect between trying to focus on your art and checking your social presence constantly. You do need to engage, but not just to put out unformed thoughts or post random activities. While the immediacy of social media is wonderful, people can easily get into trouble with it, so my advice would be to think carefully about what you want to say, or skip it altogether.
Resources are enormously important and you need to know what the people in your particular field are reading, doing, buying, and joining. Read your instrument’s trade journal, join the musician’s union, and talk to people in your business and in other related fields. Stay up on what is going on in your arts area and ask yourself where they might gaps that could be filled with something you offer. Think about attending a conference, take a seminar, or give one. The Internet is a great tool, but face-to-face contact still matters. It’s easy to get caught up in cyber-hype, but resist the urge to let it substitute for real relationships. The best and most valuable assets in my career have always been one-on-one relationships with trusted managers, producers, colleagues, and mentors.
As a final thought, I would say that while a good marketing system goes a long way in helping to get your art out to the world, make sure you stay grounded and avoid getting addicted to the hype and affirmation that will inevitably begin to follow you. Know your own nature and surround yourself with quality people whenever possible. At the end of the day, you will always go home with yourself, so you better be someone you know and respect.
Yolanda Kondonassis is celebrated as one of the world’s premiere solo harpists and is widely regarded as today’s most recorded classical harpist. Hailed as “an extraordinary virtuosa” and “sheer luminescence at the harp,” she has performed around the globe as a concerto soloist and in recital, appearing with numerous major orchestras such as The New York Philharmonic, The Cleveland Orchestra, the English Chamber Orchestra, and the Hong Kong Philharmonic, to name a few. With fifteen albums and well over 100,000 recordings sold worldwide, Ms. Kondonassis’ extensive discography includes her recent Grammy-nominated release of music by Takemitsu and Debussy entitled Air, as well as the world-premiere recording of Bright Sheng’s Harp Concerto, written for Ms. Kondonassis. In addition to her active performing and recording schedule, Ms. Kondonassis heads the harp departments at The Cleveland Institute of Music and Oberlin Conservatory and has presented master classes around the world. Visit www.YolandaHarp.com.
Cynthia Cohen, Ph.D., Director of Programs, Brandeis University
Brandeis University‘s Peacebuilding and the Arts program works to strengthen the practice and nexus of the arts and conflict transformation by generating and disseminating knowledge, and facilitating networks of effective action. Dr. Cynthia Cohen is the program’s director who works in cooperation with Theatre Without Borders and other artists using art to promote change in divided communities.
1. What are your long-term goals for the program?
In the long term, I would like to see the Peacebuilding and the Arts Program offer undergraduate and graduate degrees, and perhaps certificates for practitioners. I would also like us to continue to support practitioners — working towards peacebuilding in all different art forms — to document and reflect on their practice, and to create educational and training resources based on case studies and ethical inquiries into practice in all regions of the world.
2. How does it fit Brandeis’s overall mission?
Brandeis’ mission includes education that advances social justice, and a commitment to excellence. The institution has a longstanding commitment to the arts. I believe that the peacebuilding and the arts program is strongly aligned with Brandeis’ mission.
3. Why did you choose to partner with Theater Without Borders?
Theatre Without Borders approached me in 2005 just as it was forming and asked me to speak on a panel at its founding symposium. At that time, they were an informal network of theatre artists committed to theatre exchange, and they were very interested in looking deeply at how their practice contributes to peace. After that initial symposium and a couple of informal gatherings, we decided to work together on the anthology. I was drawn to TWB in part because of the stature of the artists involved and because of the passionate ethical commitment they had toward their work.
4. How can theater groups get involved?
Theatre groups can read the Acting Together anthologies, watch the documentary and use the resources of the toolkit to plan their own peacebuilding performance initiatives. They can send their members to trainings that we offer, and participate in the arts and peace commission of the International Peace Research Association. They can collaborate in their own communities on issues of justice and on bringing people together across differences.
5. Do you have plans to reach out into other areas of the arts?
We already have worked with visual artists, filmmakers and musicians. I would very much like to engage in an intensive research project on the contributions of the visual arts to peace building.
6. What tips would you give to theater groups that might want to work to make a difference on a local or regional basis?
Spend time listening to the stories of the people of your communities. See what stories remain untold, or unheard. What inequalities are present that diminish people’s lives and their abilities to trust each other? What past harms need to be addressed? (All of these questions and more are part of the Guidelines for Planning Peacebuilding Performances in the toolkit that accompanies the Acting Together documentary. I would also suggest that members of theatre groups wanting to “make a difference” look at their own identities and how dynamics of power play out in their own lives. It is very important to know one’s own issues, to have one’s own identities in hand before embarking on “making a difference” in other communities. Also, it can be important to be open to collaborations with “non-arts” organizations — perhaps activist groups, cultural groups, human rights groups, governmental or intergovernmental agencies whose values are aligned with the mission of the arts organizations.
7. Are there other ways interested artists and groups can help support your efforts?
Artists can join with each other to support each others work, to reflect together on ;how they can make a difference in the world. They can become ambassadors for the Acting Together project, share the film and lead discussions about it. They can use the tools in the Acting Together toolkit and document their own arts-informed peacebuilding efforts.
Cynthia Cohen is Director of the Program in Peacebuilding and the Arts. She leads action/reflection research projects, and writes and teaches about work at the nexus of the arts, culture, justice and peace. She directed the Brandeis University/Theatre Without Borders collaboration Acting Together, co-edited the Acting Together on the World Stage anthology and co-created the related documentary and toolkit. She directs ReCAST, Inc., a non-profit organization partnering with Brandeis and New Village Press on the dissemination of Acting Together resources.
Cohen has written extensively on the aesthetic and ethical dimensions of peacebuilding, including the chapters “Creative Approaches to Reconciliation” and “Engaging with the Arts to Promote Coexistence,” and an online book “Working With Integrity: A Guidebook for Peacebuilders Asking Ethical Questions.”
Eliot Lable, Artist
Eliot Lable, who explores the tough subjects of violence, evil and intolerance in his art, has for the past seven years run NURTUREart‘s Education Outreach program in Brooklyn high schools that teaches underserved students in the New York area how to curate art and also how to work cooperatively with others. NURTUREart’s education program gives students the opportunity to meet and learn from professional artists and curators who expose them to contemporary art and teach them skills that can lead to future careers.
The program runs throughout the school year and culminates in an exhibition at the NURTUREart Gallery. It teaches students art handling, installation, press and marketing and preparing for an opening reception. Students are given the opportunity to visit studios of area artists, go to art galleries and art institutions, and to learn to write about and critique art.
Lable started the program in 2005 with then art teacher Sarah Hervert, who is now a middle school assistant principal. Their goal was to involve the many artists who have studios in their area, and it has grown to include multiple schools. In 2010, NURTUREart added an education coordinator to help expand the program and to develop new partnerships. The organization is a non-profit that’s received support from the , for the Visual ArtsNYCulture, WNYC, The Greenwall Foundation, The Leibovitz Foundation, and The New York State Council on the Arts.
According to Lable, “the best part of program is that it reinforces what students learn and teaches them how to work with each other through curating a show. It gives them a purpose and also improves their writing, editing and other skills”.
In talking about his own work as an artist and educator, Lable says, “As a complex person, there is an artist side of me and an art educator side. The art work that I create in my studio is typically connected to a subject that I find personally captivating. The challenge then is to convert this idea into a visual entity that truly represents the initial captivation. I feel that another part of me wants to share with students the immense joy of making art work. Also a part of me believes that the process of making art can be a stepping stone for learning”.
Eliot Lable’s work, which explores the subjects of violence, evil, torture, death, intolerance, fear and aging, has been exhibited in many solo and group shows, including in Finland and Costa Rica. He’s received numerous grants, including a Fulbright Fellowship to Finland; and two Council for Basic Education Grants, which were sponsored by the National Endowment for the Arts and Time Warner. His work is in the collections of the Museo de Arte Costarricense in Costa Rica, and in Helsinki, Finland, the City Art Museum and the Museum of Contemporary Art, as well as in private and corporate collections. A permanent sculpture, commissioned by Public Art for Public Schools (PAPS), can be seen at the entrance of the School of Cooperative Education in New York City.
Anyone interested in learning more about NURTUREart or Eliot Lable’s work is invited to contact him at firstname.lastname@example.org or 718.706.8622.