With the advancement of the digital age, combining multiple platforms and formats to tell a story is becoming a new and successful way to engage audiences. Often referred to as transmedia storytelling, it combines creative, technical and business qualities to create a new and unique experience for the viewer. The MediaShift article “How Transmedia Storytelling Could Revolutionize Documentary Filmmaking“, explains how this combination of media is an emerging avenue for documentary filmmakers. It allows them to enhance their documentary’s message, while providing ways to partner with companies that are able to help fund their film. Transmedia also helps reach new audiences by turning something that was once static, into something that is engaging and a fundamental experience.
Transmedia is ever evolving and embracing the digital allows for film and other media to reach its greatest potential.
Latitude, an international research firm, just released The Future of Storytelling, a study on what audiences want in storytelling and, not surprisingly, they found people want an integrated, interactive and meaningful experience. Readers and viewers like when they can change the outcome of a story. They want to interact with others. And they want to experience it with all their senses.
Stories should also be integral to the real world, and provide opportunities to engage. Ideally, it will move them to action, to volunteer, to learn something, or to have a new experience. In fact, more than half said, if a story moved them in that way, they’d even be willing to help fund stories via Kickstarter and other platforms.
We’re experiencing a massive shift in our thinking about ourselves and our work identity. Today, the lines between our person-hood and our business life are increasingly blurred. Not only do we bring our work home, out to dinner and with us, on vacation; but as we’ve moved from a desktop to laptop to iPhone, our work pervades virtually every aspect of our lives. Further, with the advent of social media, our acquaintances may become followers, colleagues, and friends. So, our presence in individual communities and in the vast public square has become ubiquitous. How can we ensure that we’re communicating our intent effectively to ensure authenticity and that we’re bringing the kinds of people and opportunities that we want to find into our sphere?
Even in literature and art, no man who bothers about originality will ever be original: whereas if you simply try to tell the truth (without caring twopence how often it has been told before) you will, nine times out of ten, become original without ever having noticed it.
C. S. Lewis