With the advancement of the digital age, combining multiple platforms and formats to tell a story is becoming a new and successful way to engage audiences. Often referred to as transmedia storytelling, it combines creative, technical and business qualities to create a new and unique experience for the viewer. The MediaShift article “How Transmedia Storytelling Could Revolutionize Documentary Filmmaking“, explains how this combination of media is an emerging avenue for documentary filmmakers. It allows them to enhance their documentary’s message, while providing ways to partner with companies that are able to help fund their film. Transmedia also helps reach new audiences by turning something that was once static, into something that is engaging and a fundamental experience.
Transmedia is ever evolving and embracing the digital allows for film and other media to reach its greatest potential.