We’re experiencing a massive shift in our thinking about ourselves and our work identity. Today, the lines between our person-hood and our business life are increasingly blurred. Not only do we bring our work home, out to dinner and with us, on vacation; but as we’ve moved from a desktop to laptop to iPhone, our work pervades virtually every aspect of our lives. Further, with the advent of social media, our acquaintances may become followers, colleagues, and friends. So, our presence in individual communities and in the vast public square has become ubiquitous. How can we ensure that we’re communicating our intent effectively to ensure authenticity and that we’re bringing the kinds of people and opportunities that we want to find into our sphere?